Insight Manager

Recruiter
Harvey Nash Plc
Location
West Midlands Region
Salary
40000.00 - 45000.00 GBP Annual + + benefits
Posted
20 Mar 2017
Closes
22 Mar 2017
Job Type
Manager
Contract Type
Permanent
Insight Manager

Our Client is a transport provider based in the midlands seeking an Insight Manager to ensure that their marketing and commercial strategies are driven by data. The successful candidate will develop a customer, market, competitor and NPD framework that will contribute to the overall strategic direction.

Responsibilities

- Provide research and insight to support key business decisions
- Continue to progress customer satisfaction research with external market research company to support the customer proposition.
- Manage competitor analysis framework and support the new product development function
- Provide monthly key findings and summary report into the leadership team

The successful candidate will have:

- Extensive experience of customer research and insight, understanding the technicalities of best in class research.
- A proven track record of contributing to the strategic direction of the business by linking complex data to corporate goals
- Extensive experience of managing external research agencies
- Highly analytical and used to interrogating complex data within databases