Digital Marketing Specialist - SEO -Financial Services
Digital Marketing Specialist - SEO - Financial Services
£20,000 - £30,000
Solihull, Birmingham based
Working Hours: 37.5 hours per week, Mon- Friday 8.30am - 5pm (one hour for lunch)
The RZ Group is recruiting on behalf of a Financial Services client based in Solihull for a number of Digital Marketing Specialists to join their talented and growing Digital team. My client is looking for candidates who has either strong SEO, Social and Content experience or is more specialised in Analytics, Tracking and User Experience.
Duties and responsibilities include:
* Drive SEO and Social content marketing initiatives, working with marketing and communications teams and key stakeholders, including measurement of results and assisting with the production of regular Management Information
* Conduct keyword analysis and SEO audits to inform web content and website meta data including recommendations to improve SEO positions
* Research and analysis of competitor digital activity including SEO, Social and PPC advertising content
* Analyse online user behaviour, conversion data and customer journeys/funnel analysis and multi-channel attribution for multiple products (B2C and B2B), reporting on key metrics, interpreting trends and providing actionable insights
* Setting up new Google Analytics properties, including custom filters, views and segments, custom channels
Candidates should possess the following skills:
* Excellent SEO technical skills with experience of using Content Management Systems and advanced understanding of onsite SEO rules and application
* Ability to measure and report on SEO and Social content success using analytics and provide recommendations for future development
* A good understanding of key analytical & market/competitor intelligence tools such as Google Analytics, AdWords, SEO and Social Media tools
In return my client is willing to offer a starting salary of anywhere between £20,000 -£30,000 dependent upon experience and qualifications.
If this role appeals to yourself please click apply now or ring and ask for Stephen Lynch for more information.Recruitment Zone acting as an employment agency in regard to this advert.