Digital Marketing Specialist

Recruiter
Extra Personnel
Location
Dickens Heath
Salary
£20,000 per annum
Posted
29 Jul 2017
Closes
17 Aug 2017
Sector
General
Contract Type
Full Time

Digital Marketing Specialist

We are recruiting for Digital Marketing Specialist that specialises in analytics, tracking and user experience in the Solihull area.

As a Digital Marketing Specialist you will need to have:

  • Degree level or recognised Digital Marketing qualification
  • Minimum of 5 years digital experience
  • Minimum of 3 years experience in web based insight and tracking platforms
  • Minimum of 2 years experience in managing and analysing marketing attribution
  • Advanced user in Google tag manager, Google analytics, Hotjar, VWO, AdWords, DoubleClick, User experience and SEO Tools

Details:

  • Salary: up to £30,000 per annum
  • Working Hours : 8:30 - 17:00 (One hour for lunch)
  • Location: Solihull
  • Duration: Permanent

Role of a Digital Marketing Specialist:

  • Analyse online user behaviour, conversion data and customer journeys/ funnel analysis and multi-channel attribution for multiple B2C and B2B products
  • Report on key metrics, interpret trends and provide actionable insights
  • Set up new Google analytic properties and accounts
  • Management of Google Tag Manager across multiple web properties including floodlight, event and e-commerce tracking for marketing activity
  • Analyse user experience with heat maps, web session recordings, web polls and A/B tests
  • Manage and execute a variety of analytics requests including site conversions and purchase funnels from marketing; paid marketing traffic and behaviour
  • Measure and monitor web traffic and campaign performance
  • Training team members in how to track measure and analyse campaign activity
  • Work with manager to explore new strategies and sell the benefits of digital activity to senior management

Benefits of working with us as a Digital Marketing Specialist:

  • Holiday: 22 days
  • Share Save Scheme
  • Solihull BID card, allowing discount in certain shop/restaurants
  • Company pension

If you are interested in the above role please click apply