Assistant Advertising Manager

Recruiter
Halfords
Location
Redditch
Salary
Competitive salary plus benefits
Posted
10 Aug 2017
Closes
10 Sep 2017
Sector
General
Contract Type
Full Time

About The Role


Things are moving pretty fast here at Halfords! Have you got the pace, experience and career aspiration to move with us?

We now have a fantastic opportunity for an Assistant Advertising Manager to join our Advertising and Digital Marketing team at our Support Centre in Redditch.

We’re looking for a driven and ambitious individual who thrives in a fast paced retail environment. Acting as the primary support for all our advertising communications, you’ll play a key role in driving consideration and conversion for the Halfords brand through our advertising activity; including TV, radio, national press & digital display

Reporting into the Advertising Manager your key responsibilities will include;

Accountable for leading:
• The delivery of key elements of the annual advertising plan, including briefing, media planning, creative development to delivery and campaign evaluation across radio, print, display and media partnerships
• The ongoing evolution of our digital display advertising strategy, including activity planning, delivering best-in-industry creative and on-going performance evaluation and optimisation
• Communicate Advertising activity and performance to key internal stakeholders such as senior management, category teams and stores
• The development and delivery of B2B marketing activity to support our Cycle2Work and Halfords for Business departments

Supporting Advertising Manager with:
• Creative development and delivery of high-profile campaigns throughout the year including TV
• Day-to-day budget management and reporting

Other key responsibilities include:
• Right first time campaign management: including stakeholder sign off, budget management and campaign evaluation
• Working closely with the wider Marketing team to drive integration across channels and ensure consistent creative execution within your areas of responsibility
• Ensuring that our customer is at the heart of all our communications
• Developing a close relationship with category teams to develop compelling propositions for advertising and keeping teams up to date with campaign results


This job was originally posted as www.totaljobs.com/job/75476787