Insights Analyst - Marketing, Burton Upon Trent

Greene King
12 Aug 2017
25 Aug 2017
Hair & Beauty
Contract Type

Role Purpose:

To deliver data-driven insights across Greene King brands which support business decision making, strategy development and tactical delivery. Reporting to the Pricing Strategy Manager, this role will be pivotal in delivering consumer-centric strategies to the business

Key Responsibilities:

  • Analysis, interpretation & reporting of food EPOS data. Generate consumer behaviour and pricing insights
  • Maintain a good knowledge of relevant analytical and statistical techniques
  • Deliver insight on brand, category and dish level performance, and provide recommendations for future menu changes
  • Develop solutions to maximise guest Spend & Margin per head and GP% whilst remaining competitive on offer & price with a defined competitor set
  • Deliver competitor's insight on product and price comparison
  • Evaluate promotional and discount activity
  • Production, presentation of weekly & periodic insight reporting
  • Identify data quality issues and manage solutions with Business Intelligence team
  • Development & maintenance of an electronic food & beverage insights library

Skills Required:

  • Commercial focus: analytically minded with an understanding of statistics & research techniques;
  • Excel and power point proficiency ;
  • Ability to analyse & interpret complex data and present findings in an understandable and user-friendly manner;
  • Capability to balance consumer, financial and operational perspectives
  • Results driven & strategic thinking;
  • Proactive: inquisitive by nature, keen problem solver and a 'can-do' attitude;
  • Customer-centric: passionate about delivering great customer experiences
  • High quality standards: meticulous attention to detail and will-to-win;
  • Proven ability to work to a high standard and with an eye for detail, working under own initiative and managing multiple projects simultaneously;
  • Strong project management and team-working skills;
  • A helpful and supportive attitude


Location: Burton Upon Trent, UK

Reference Code 927913