The purpose of this role is to help deliver all elements of content for the business, including all digital channels and full management of the internal Magazine portfolio in-store (healthy and healthy for men) and newsstand publications.
- Support the Content Manager to deliver the content strategy by creating innovative, high quality content that drives the key metrics and delivers the overall business objectives
- Ensure content adheres to brand guidelines and tone of voice
- Working closely with our agency to create channel appropriate content, i.e. across email, online, mobile, social media, and paid digital media to drive engagement and improve customer retention
- Making recommendations for improvements based on analytics
- Manage the development and publishing of in-house magazines
- Gain support from Category teams and CRM for paid for features and vouchers
- Work with Publishing agency on newsstand edition liaising with Category teams on cover mounts, vouchers and any other opportunity
- All communication both internal and external related to the magazines (both internal models and newsstand)
- End of issue reporting on efficiency and costs
- Organisational Skills
- Ability to be proactive and reactive and work under pressure to short deadlines
- Ability to engage with colleagues at all levels including Executive Management
- Acute attention to detail
- Co-operative team player
- Be confident to provide constructive feedback
- Strong written skills, including copywriting and copyediting, with focus on the customer
- Understanding of SEO friendly content
- Understand how content can aide the customer journey to increase conversion
- Able to recommend content topics based on competitor and market data
- Ability to suggest improvements based on data from Google Analytics and Omniture
Holland & Barrett is one of the nation’s most loved and trusted brands, known for offering quality health food, vitamins and supplements all sold by highly trained and qualified advisors.
Bucking the current trend of high street retailers, we forecast significant growth and expansion plans in the coming years, with considerable investment going into all areas of the business. We certainly embrace change and drive speed in everything we do. Every day presents a different challenge, but every day is also filled with fun, teamwork and passion to succeed and surpass every expectation.
Join us and see how far you can go…