PPC Manager

Opilio Recruitment Limited
£25,000 - £35,000
11 Aug 2017
27 Aug 2017
Contract Type
Full Time
Are you a PPC Manager who likes a challenge and is looking for a promotion? My client a professional creative agency who are looking to take on an experienced PPC Executive or a PPC Manager. The suitable candidate for the PPC Manager should have experience soley running PPC campaigns.

Role and Responsibilities:
As the PPC Manager, your responsibilities will include:

* To be able to set up pay per click, display and google shopping accounts
* Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
* Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
* Manage and maintain updates for large keyword lists.
* Provide creative copy suggestions.
* Assist in the management of display network placement lists on AdWords and through other contextual advertising platforms.
* Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
* Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
* Keep pace with search engine and PPC industry trends and developments.
* Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
* Monitor and evaluate search results and search performance across the major search channels.
* Communication to team and management on project development, timelines, and results.
* To be able to communicate with clients on a regular basis.
* Work with the creative and development team to make sure all aspects of newly designed and developed websites are high conversion ready before paid marketing commences.
* To be able to communicate, assist and train new staff members as the team grows.

Experience and Skills:
What the successful PPC Manager will bring to this role:
* Passion for Search and internet marketing.
* Outstanding ability to think creatively, and identify and resolve problems.
* Attention to detail
* Ability to clearly and effectively articulate thoughts and points.
* Ability to learn new industries and new business types and can apply this knowledge to internet marketing initiatives and achieving client goals.
* Self-motivation.
* Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications of the PPC Manager:
* Previous proven experience in Paid Search (PPC).
* Proficiency in MS Excel, PowerPoint, and Word.
* Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
* Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing, Shopping, and Display).
* AdWords / Bing certified.

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