The purpose of this role is to manage any and all PPC campaigns. Converting the work your doing into revenue. There are some excellent measures of your success that will allow you to achieve the quarterly bonus on offer.
You will be responsible for:
- Analysing Google Analytics and Adwords in order to maximise the performance of your PPC campaigns
- Managing the user experience, ensuring the journey from sites is displaying relevant content
- The continuous improvement of landing page performances, with the autonomy to improve key parameters
- Create daily and weekly reports, evolving the campaigns to ensure maximum success
- Ensuring campaigns fall in line with company brand
- Analysing competitor activity, offers and campaigns. Allowing the brand to be competitive in the market