Our client is a niche but rapidly expanding financial services business that provides loans and flexible finance products to the property sector. The company is well established and has a great reputation in it's relevant markets. As the business seeks to expand to the next level then it requires a Marketing Executive to help it achieve its ambitious growth plans. The role of the Marketing Executive will be extremely varied and high profile with autonomy for the budget and the subsequent results. The challenges and opportunities will be numerous and will include the following responsibilities:
Creation and deployment of the digital marketing plan including both SEO and PPC campaigns
Maintenance and management of the company website and all associated content
Market research and analysis to provide the management with meaningful commercial data and opportunities for growth
Development of an offline marketing strategy that will include events, networking opportunities, promotions and marketing collateral
Brand development and enhancement in the appropriate channels
Regular reporting on results and return on investment
This position will suit a self starter who is both motivated and passionate about marketing. The candidate will have the desire and ability to help shape the business and the subsequent marketing plan. Experience of digital marketing and running paid search campaigns will be mandatory but the sector from which a candidate comes from is flexible. The ambition and drive of the candidate is the most important attribute to compliment their broad marketing experience.