Chanel Manager - General Insurance
Birmingham based financial services organisation are lookng to grow the General Insurance Propositions team.
You will be responsible for delivering compelling GI propositions, bringing them to life though a range of marketing activities. You will be responsible for promoting existing propositions and proactively creating new ones by working with insurers in order to help the GI division grow, and in particular in the High Net Worth space.
Your commercial acumen and drive will allow you to assess potential marketing channels and determine ideal delivery plans to achieve objectives, ensuring all tracking and performance metrics are in place.
Your numerical and analytical capabilities means you will work alongside the insight team to monitor market conditions and identify opportunities and threats for GI.
As team lead, you will direct the team and budget to implement specific activities including but not limited to;
- Digital and content , establish and provide the required marketing materials and to all parts of GI,
- Delivery and production of materials to customers and GI teams
- Creation of activity specific plans
- Ongoing updating and management of existing promotional marketing materials
What do you need?
- Extensive experience of the GI market and developing GI specific propositions
- Significant experience of developing and implementing successful propositions
- Ability to lead and manage a team
- Significant experience across all forms of channels (mail, digital, social, outbound)
- Educated to degree level
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