Brand Executive - Marketing, Burton Upon Trent

Recruiter
Greene King
Location
Burton-on-Trent
Posted
01 Sep 2017
Closes
18 Sep 2017
Sector
General
Contract Type
Full Time

Based in our Support Centre in Burton on Trent, as Brand Executive you will report to the Brand Manager; assisting in the design, delivery and communication of the offer to the estate and play a key part in driving the success of the brand. This is an ideal role for someone with a real passion for pubs and eating out.

Key responsibilities:

  • Brand planning and the delivery of tactical projects and promotional activities from the annual Brand plan, within timeline, and evaluate and analyse all key learnings and performance reporting
  • Drive internal PR, communication and engagement for the Brand and support in the development of an annual Brand plan that is capable of delivering profitable growth. A genuine passion for all things digital, social media(Twitter, Instagram) and CRM will enable this.
  • Monitor Brand performance against marketing/sales/profit targets and report upon Brand development and promotion activity
  • Act as an ambassador for the Brand, understanding your Customer , their behaviour and key market trends is paramount and ensuring all marketing communications adhere to Brand guidelines
  • Work with key agencies to develop plans in line with Brand objectives and manage/monitor plans and timings
  • Basic understanding of all other Brands as flexibility will be required to support other Brand colleagues from time to time

About you:

  • Commercially aware and able to integrate company agenda into thinking
  • Good communicator with ability to engage the business
  • Forward thinking with strong planning & process skills
  • Brand literate with a strong affinity for the Customer and their motivations
  • An affinity and understanding towards internal processes and communication requirements within the business
  • Analytical ability to identify key issues and opportunities
  • Team player - able to work well with internal (e.g. Marketing, Operations, Purchasing, finance etc.) and external (e.g. agencies, logistics) teams
  • Good copy writing skills are ideal

In the successful Brand Executive; we are looking for someone who can demonstrate a genuine passion for the industry and has a clear visible ambition to succeed in the field of retail marketing.

If this role sounds like the ideal opportunity for you; please apply and a member of the Resourcing Team will be in touch.

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Location: Burton Upon Trent, UK

Reference Code 963324