Campaign Data Assistant

Recruiter
Forward Thinking Recruitment Limited
Location
Wolverhampton
Salary
£23,000 per annum
Posted
10 Sep 2017
Closes
19 Oct 2017
Sector
General
Contract Type
Full Time

Great opportunity to work for a major International business, working alongside a great experience and friendly team based in Wolverhampton.

Job Description

To help optimise marketing activity by analysing our customer data and reporting on email, postal and social campaigns.

Key responsibilities:

  • Campaigns, promotions, web traffic and digital marketing
    • Updating of campaign reports to accurately track KPIs
    • Analysing performance and identifying trends to make actionable recommendations for both marketing and category management
    • Report and track campaign test results to optimise campaign performance
    • Create data selections using the marketing single customer view (SCV)
    • Produce ROI measurement for all campaigns
    • Analyse and track trends in the customer base, to include new customer introduction, reactivation, engagement, and marketable audience
  • With the Head of Direct Marketing help manage a test and learn strategy, primarily through A/B tests, to cover all direct marketing channels
  • Provide support to colleagues by producing analysis, reporting and extracts from the marketing database and email broadcast system.
  • Optimise web-based data-oriented marketing such as PPC (per per click) advertising through Google Adwords.

Experience:

  • Experience of using campaign data systems such as Marketo, Teradata, Faststats, Adobe Campaign/Neolane, Elogua, or similar.
  • Good working knowledge of Excel spreadsheets and the ability to use more advanced functionality within Excel.
  • Good working knowledge of all other standard MS Office products
  • The ability to work consistently and accurately to an agreed process
  • The ability to work to tight deadlines when required

Personal profile:

  • Proactive self-starter who constantly strives to improve themselves and their output
  • Focused executor, with the ability to effectively manage multiple priorities and stay focused on delivery
  • Good attention to detail and accuracy
  • Ability to work well with others
  • Sense of fun, can enjoy their working day
  • Good team player
  • Good communicator