Market Intelligence Analyst - Automotive

£40k pa
13 Sep 2017
28 Sep 2017
Contract Type
Full Time
An experienced Market Intelligence Executive/Customer Insight Executive is required by one of our top automotive clients in the Warwickshire area.

Market Intelligence/Market Reseach - Automotive - £40K

This role will suit a candidate who has significant experience analysing and interpreting information and statistics to produce relevant market intelligence and insight. You will ideally have conducted this type of role in a luxury brand environment.

The Role
The Customer Insight Executive/Market Intelligence Executive will be representing the voice of the customer in all aspects of the business.
You will be responsible for sourcing, analysing and delivering intelligence from a number of internal and external sources to support key business decisions at a global level.
Lead the commissioning of primary research and utilise secondary data sources to gain a better understanding of luxury trends, brand equity and customer needs to support decisions relating to the wider business and marketing strategy.
Full responsibility for the effective management of the customer satisfaction program (CSI)
You will liaise with external agencies, being the point of contact for dealers, managing data transfers and data quality
You will own the creation and publication of quarterly CSI reports - Product and Customer Experience
Manage the research budget and drive efficiency's to ensure maximum ROI
Lead the interpretation of dealer's CSI results to drive change within the dealer network to increase customer satisfaction and retention, using quarterly dealer reports.
Build relationships and engagement of the dealer network with the CSI programme
Manage external agencies to ensure programmes meet stakeholder needs, are delivered efficiently, on time and within budget.
Be the expert on luxury trends and providing ongoing recommendations on how this company can keep pace to ensure sustainability.

The Package
Up to £43,000 basic
39 hour week
26 days holiday + Bank Holidays
Healthshield cash plan policy
Early finish on a Friday
Pension Scheme
Plus other benefits

The Candidate
The Customer Insight Executive must have experience analysing and interpreting information to produce relevant insights
You will ideally be degree educated and membership/qualification of relevant professional body (MRS/CIM)
You will have market research and customer service experience within an automotive and / or luxury environment
Comfortable talking to customers in various situations to tease out information
You will be highly proficient in Excel
Ability to work on multiple projects and meet deadlines

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