E-Commerce Manager

Recruiter
SF Group Ltd
Location
Birmingham
Salary
£27k - 32k per year
Posted
15 Sep 2017
Closes
19 Sep 2017
Sector
General
Contract Type
Full Time
SF Group are currently looking for a E-Commerce Manager for my product lead client based in Perry Barr.

This permanent position is in place to will be to drive traffic to a portfolio of websites manage the marketing function and develop both online and offline strategies. The role will also be responsible for ensuring the traffic driven to the sites is cost effective and targeted enough to maintain strong conversion rates.

Day to day responsibilities include:

- Content writing for all our websites, which will require deep immersion and understanding of the product range and ability to inform, engage and convert customers with such content pieces as; buying guides, installation guides, new product introductory pieces
- Link Building through outreach of content pieces, leveraging the businesses existing relationships and forging new ones
- Maintaining abreast of the latest developments in SEO and acting as an internal champion, making sure that SEO is at the heart of everything we do from product titles to category structure to redirect management
- Management of the PPC account portfolio, including writing and testing Ad Copy, Keyword Bid optimisation, Google shopping (feed and bid) management. As well as keyword mining, product visibility tracking and reporting, with full support and training if required from the Head of E-Commerce
- Management of the affiliate portfolio and our ownership of the relationship with AWIN. Working with Affiliates to bring on new partners, improve order volume, increase average transaction value and increase the overall profitability and value of the channel

The ideal person will be/have

- Be able to demonstrate advanced skills in one area of; SEO, PPC, CRM or Affiliates, with a working knowledge of and desire to develop their skills in the others. To be able to work well as part of team and maintain a positive attitude
- To have a working knowledge of E-Commerce, Business and Trading including; Margins, Marketing ROI, Conversion Rates and Bounce Rates.
- Strong Microsoft Excel and data manipulation skills and the ability to pull actionable insights from large swathes of data
- Be passionate about E-Commerce and motivated to make a difference to the business, the successful applicant will need to be a self-starter and not require continual hand holding

This position will pay an annual salary of between £27,000 and £32,000 a year. If you are interested in this role please apply below as soon as possible.