Digital Marketing Executive - Rugby

Lux Recruitment Ltd
From £25,000 to £28,000 per annum up to £28k plus excellent benefits
30 Sep 2017
13 Oct 2017
Contract Type
Full Time
Are you a search marketing (PPC and SEO) and analytical expert?Do you have knowledge in creating and executing a search strategy to maximise website traffic and improve conversion rates?Are you able to use data driven insights and implement best practices across paid and organic search?If YES, then read on as we may have the perfect role for you...
My client, is an international business with their UK head office based in Rugby, they are looking for a Digital Marketing Executive whose main focus will be in PPC and SEO.

The role of Digital Marketing Executive will be hands on and requires a team player, full of innovative ideas of ways in which the client can engage their customers online and also provide valuable input into our overall digital strategy. The successful candidate will work very closely with the Ecommerce Marketing Manager and also the Product Data Team, Graphics Team, and the wider business to achieve optimum results and glean quality information when required.

Key Performance Indicators for the Digital Marketing Executive (SEO/PPC) are:

  • SEO & PPC: Take ownership for the planning, creation and execution of SEO and PPC campaigns
  • Earned Media: Support the creation and execution of content and management of earned media channels (broadcast and responsive)
  • Reporting, Analysis and Recommendations: Produce clear, concise reporting for all of your activity and take ownership for analysing reports to draw insightful conclusions that will help to feed future recommendations
  • As Digital Marketing Executive (PPC/SEO), your experience/qualifications include:

    Minimum of 2+ years’ experience in an in-house marketing/agency, with experience of planning and proven ability to manage multiple campaigns and devise and deliver activity that increases traffic, engagement and conversion ratesExperience in SEO and/or PPCExpert in analysis using various tools/systemsExperience in CRO and Online PR/Link BuildingExperience of optimising an ecommerce websiteExperience with video and social media is advantageousExperience in working successfully with third party suppliers/agenciesExcellent communication skills – oral and writtenAn appreciation for creative design and the creative processAbility to manage several projects at once, and prioritise workload accordingly
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