Campaign & Data Analyst

Recruiter
Brammer PLC
Location
Wolverhampton
Posted
04 Oct 2017
Closes
20 Nov 2017
Sector
General
Contract Type
Full Time

Job Title: Campaign & Data Analyst

Reports to: Head of Direct Marketing

Background

Brammer is Europe’s leading distributor of industrial maintenance, repair and overhaul products and services, including bearings, mechanical power transmission, pneumatics, hydraulics, tools and health & safety equipment.

Operating out of 350+ locations in 23 countries, we deliver 24/7/365 and offer a wide variety of solutions designed to help customers drive down the total cost of component acquisition.

Job Description

To help optimise Brammer and Buck & Hickman marketing activity by analysing our customer data and reporting on email, postal and social campaigns.

Key responsibilities:

  • Campaigns, promotions, web traffic and digital marketing

  • Updating of campaign reports to accurately track KPIs

    • Analysing performance and identifying trends to make actionable recommendations for both marketing and category management

    • Report and track campaign test results to optimise campaign performance

    • Create data selections using the marketing single customer view (SCV)

    • Produce ROI measurement for all campaigns

    • Analyse and track trends in the customer base, to include new customer introduction, reactivation, engagement, and marketable audience

  • With the Head of Direct Marketing help manage a test and learn strategy, primarily through A/B tests, to cover all direct marketing channels

  • Provide support to colleagues by producing analysis, reporting and extracts from the marketing database and email broadcast system.

  • Optimise web-based data-oriented marketing such as PPC (per per click) advertising through Google Adwords.

Experience:

  • Experience of using campaign data systems such as Marketo, Teradata, Faststats, Adobe Campaign/Neolane, Elogua, or similar.

  • Good working knowledge of Excel spreadsheets and the ability to use more advanced functionality within Excel.

  • Good working knowledge of all other standard MS Office products

  • The ability to work consistently and accurately to an agreed process

  • The ability to work to tight deadlines when required

Personal profile:

  • Proactive self-starter who constantly strives to improve themselves and their output

  • Focused executor, with the ability to effectively manage multiple priorities and stay focused on delivery

  • Good attention to detail and accuracy

  • Ability to work well with others

  • Sense of fun, can enjoy their working day

  • Good team player

  • Good communicator