Brand Communications Manager

Swindale Parks Recruitment
From £28,000 to £32,000 per annum + benefits
06 Oct 2017
01 Nov 2017
Contract Type
Full Time
Brand Manager - South Birmingham
My client is seeking an experienced FMCG Brand Manager to take over a portfolio of home brands - to achieve this, you will possess experience of product and instore communications such as packaging and POS.
A recent growth in the home baking marketplace has helped my client, develop and hone their brands into a range to suit all tastes, that can be found in department stores, specialist retailers and onlineDuties will include:·Creating 600 page annual trade catalogue·Manage a portfolio of brands·Define brand propositions for each brand in your portfolio which will include a consumer road map·Consumer targeted communications - drawing out all product features including copywriting, briefing design and photography·Create up to 400 packaging SKU’s including developing new pack identities and constructions·Develop instore campaigns: launch packs. POS and merchandising concepts ·Brand engagement: creating inspiring social media and web content·Brand guardianshipTo be considered for this role you ideally need experience in the following areas:·FMCG/D brand management·Instore communications expertise: Packaging and POS ·Channel management understanding·Creative briefing to agencies·Copywriting skills·Working to tight deadlines
So if you would like to work for a passionate and focussed brand team and your experience lies in the above please send your CV to Claire Yardley at Swindale Parks

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