Sales Activation Manager - East Anglia / Midlands and North Wales

Electrolux PLC
£23,000 per annum
06 Oct 2017
26 Oct 2017
Contract Type
Full Time

We are looking for two Sales Activation Managers, one for East Anglia and another for Midlands and North Wales.


Reporting to the Field Operations Manager, the Sales Activation Manager will be responsible for driving sales out within the Electrical and Kitchen Retail sales channels through training, product placement and merchandising together with analysing shop floor coverage and POS placements through the CRM system

Operational Responsibilities:

  • Ensure consistent coverage of nominated 'A’ stores
  • Representing the Electrolux Group brands within designated retailers
  • Check quality of products on display
  • Check range instore versus contractually listed range
  • Increase display share
  • Monitor replenishments
  • Problem solving
  • Reporting via Shop floor
  • Analyse and reporting
  • POSM Implementation
  • Consumer promotion deployment
  • Roll-out special displays and demo tools
  • Display share tracking via Shop floor app
  • Competitors activities tracking
  • Identify training opportunities on star products
  • Ensure retail staff have excellent knowledge on star products
  • Evaluate training
  • Deliver training to 'A’ stores aligned to central messaging
  • Deliver benefit led 'pitch’ training
  • Build relationships with store staff
  • Support roadshows and other events

Skills and Experience:

  • Proactive - ability to work on own initiative
  • Able to manage customer issues effectively
  • Full driving licence
  • Good IT skills, including the ability to use database systems and PowerPoint
  • Strong communicator
  • Good planning and organisational skills.
  • Good analytical skills

Base KPI’s:

  • 4 calls per day (excluding planned training)
  • 80% coverage (manage journey plan to ensure this is maintained as a minimum
  • Achieve audit criteria as defined by central (25% of stores audited each quarter)
  • All training and call activities recorded on CRM and SFA
  • Completion of sales activation plans and provide relevant feedback

Core Competencies:

Energy: Deliver results, Ambition and Drive

Openness: Consumer & Customer Focus, Cross Collaboration & Networking

Growth: Innovation & Curiosity

Agility: Adaptability, Judgement & Decision Making, Acumen

Reporting to:

Field Operations Manager

Required Languages:

Fluent English

Company Description

Electrolux is a global leader in home appliances, created based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi and Frigidaire the Group sells more than 50 million products to customers in more than 150 markets every year. In 2016 Electrolux had sales of SEK 121 billion and 61,000 employees. For more information go to

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