Digital Assistant Merchandising Manager - Search

Holberrow Green
08 Oct 2017
27 Oct 2017
Contract Type
Full Time

Overall Job Purpose:
Responsible for the management, development and optimisation of the search conversion rate on Halfords website and other digital products.

Key Responsibilities:
• Implement the search & navigation optimization strategy and vision for Halfords digital products
• Support the implementation of the right initiatives to continually increase conversion rate and average basket value
• Utilise and break down data from multiple sources, performing deep dive and further investigation as needed to lead to actionable business insights
• Work closely with the Merchandisers and Customer Experience to develop initiatives
• Monitor and report on changing customer shopping behavior
• Ensure that all business decisions are based on data analysis insights and drive value for the customer
• Remain up to date with latest tools and best practices in search and navigation conversion rate Optimisation
• Form a strong working relationships with the Head of Data Analysis and CRO as all navigation decisions should be based on data insights
• Work closely with the Content team to ensure that the right content is in place to drive conversion
• Provide regular updates to the digital leadership team and key business stakeholders on new initiatives, data insights and key results
• Ensure best possible service is provided remaining up to date with new thinking, good practices and trends in the Digital world
• Build a network of trusted partners and suppliers, using them to provide insight and support as needed to help develop the digital marketing activities
• Manage partners/suppliers that are providing a service to ensure it delivers against expectations
• Manage contracts with partners/suppliers including contract renewal/negotiations and provision of additional value add services and advice)
• Ensure ways of working are defined, clear, are understood and are being consistently followed

Performance Management:
• Gathers and evaluates feedback on performance on a regular basis
• Summarises feedback to focus on key strengths and development areas

Skills and Experience Required:
• Good understanding and experience of customer journeys, search and digital navigation
• Strong business acumen and good level of commercial awareness
• Good stakeholder management and communication skills
• Act quickly and decisively using good judgement in making decisions and performing actions
• Good analytical skills, awareness of key technologies and tools used for Data analysis
• Good at building business relationships internally and externally with partners and suppliers
• Ideally had some exposure to Offline Marketing
• Passionate about digital products

Key Performance Indicators:
• Increase in conversion rate by channel (increase by x%)
• Increase in average basket order value (increase by x%)
• Reduction in basket abandonment rate (decrease by x%)
• Reduction in cost per conversion (by Channel) (decrease by x%)
• Feedback from customers on their customer experience is positive (80% or higher score)
• Less than x % of defects found by customers after a release

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