Digital Marketing Specialist - Google Tag Manager

GSA Techsource Ltd
£25,000 to £30,000 per annum plus company benefits
08 Oct 2017
02 Nov 2017
Contract Type
Full Time
Digital Marketing, Web, analysis and insight, Google Tag Manager, GTM, Google Analytics, Web User Experience tools, Hotjar, Visual Web Optimiser (VWO), AdWords, DoubleClick, User Experience, SEO tools This is an exciting new role in a growing Digital Team based in Solihull for a Digital Marketing Specialist with Google Tag Manager experience to work closely with the multiple departments to identify and implement tracking, measurement and analysis requirements and then reporting on performance. The Digital Marketing Specialist (Analytics, Tracking, and User Experience) will live and breathe analysis and insight and will have extensive experience of Google Tag Manager, Google Analytics and Web User Experience tools such as Hotjar and Visual Web Optimiser (VWO). Management of Google Tag Manager across multiple web properties and setup of Google Analytics accounts, including floodlight, event and e-commerce tracking for marketing activity Experience: - Significant and recent digital experience. - Experience in web based insight and tracking platforms. - Experience in managing and analysing marketing attribution. - Advanced expertise in Google Tag Manager, Google Analytics, including A/B testing tools such as Hotjar and VWO, AdWords, DoubleClick, User Experience and SEO tools - Highly developed analytical and insight skills, strong experience in using digital/web analytics tools and ideally a broad understanding of the wider digital function eg. optimisation, UX, marketing, content - Competent in the latest tagging best practices and online funnel management Working hours - 37.5 hours per week, Monday to Friday, 8.30am to 5.00pm (one hour for lunch). Please submit your application for an informal discussion - our client can interview and hire ASAP. GSA Techsource Ltd operates as an Employment Agency when recruiting for permanent vacancies, and an Employment Business when recruiting for contract vacancies. All contract rates quoted are to Ltd companies.
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