Category Marketing Sales Activation Manager

Recruiter
Yolk Recruitment Ltd
Location
Tamworth
Salary
38000.00 GBP Annual
Posted
10 Oct 2017
Closes
07 Nov 2017
Sector
Sales
Job Type
Manager
Contract Type
Permanent


Our client are a fast paced business services organisation based in Tamworth. They are looking to appoint a Category Marketing Sales Activation Manager based from the Tamworth office. This role is a fixed term 12 month basis covering a maternity contract but realistically could be made permanent.

The Category Marketing Sales Activation Manager will take ownership for specific campaign / promotional definition, creation and preparation for implementation. The role will work closely with the Campaign Manager and the marketing team based in South Wales office.

This role is looking for a motivated and talented individual, with a passion for effective planning and delivery.

Main Responsibilities:

  • Create and implement a campaign calendar working in conjunction with the category marketing team.
  • Develop specific activity by industry that maximises market based opportunity for the company.
  • Develop a detailed process to implement as the 'blue print' for campaign creation and definition.
  • Maintain a strong working knowledge of our customers and key routes to market as they influence activation
  • Conceive NEW activity across the designated range within the company portfolio, to drive leads and sales activities within this area.
  • Develop a campaign strategy to optimise the ranges and maximise revenue & profit potential.
  • Through research and field visits fully understand the customer experience. Identify key competitor and market trends for the largest industry verticals
  • Create buy-in for the campaign vision both internally and with external partners.
  • Work with the internal stakeholders (Sales / Marketing / Data / Finance etc.) and conduct campaign analysis within the vertical industry categories.
  • Conduct campaign delivery reviews with suppliers on a pre-agreed timetable
  • Work with Core marketing and the Campaign team to report and implement best practice.

Essential Attributes:

  • Education to a degree level in marketing or business
  • Marketing related experience with expertise in product management
  • Ability to work with source data to interpret into a business case
  • Strong market analytical skills (range analysis/market scoping)
  • Proficient with various stages of the procurement cycle from definition to reporting
  • Experienced with new product development and launches, so they can turn the proposition into a winning campaign.

Additional Information

  • Excellent interpersonal, communication and negotiation skills
  • Experience delivering results within a competitive marketplace
  • The ability to analyse and manage the service & product business portfolio to build a credible campaign strategy
  • Use data and information to make appropriate recommendations & facilitate solutions