Category Marketing Sales Activation Manager

Yolk Recruitment Ltd
38000.00 GBP Annual
10 Oct 2017
24 Oct 2017
Job Type
Contract Type

Our client are a fast paced business services organisation based in Tamworth. They are looking to appoint a Category Marketing Sales Activation Manager based from the Tamworth office. This role is a fixed term 12 month basis covering a maternity contract but realistically could be made permanent.

The Category Marketing Sales Activation Manager will take ownership for specific campaign / promotional definition, creation and preparation for implementation. The role will work closely with the Campaign Manager and the marketing team based in South Wales office.

This role is looking for a motivated and talented individual, with a passion for effective planning and delivery.

Main Responsibilities:

  • Create and implement a campaign calendar working in conjunction with the category marketing team.
  • Develop specific activity by industry that maximises market based opportunity for the company.
  • Develop a detailed process to implement as the 'blue print' for campaign creation and definition.
  • Maintain a strong working knowledge of our customers and key routes to market as they influence activation
  • Conceive NEW activity across the designated range within the company portfolio, to drive leads and sales activities within this area.
  • Develop a campaign strategy to optimise the ranges and maximise revenue & profit potential.
  • Through research and field visits fully understand the customer experience. Identify key competitor and market trends for the largest industry verticals
  • Create buy-in for the campaign vision both internally and with external partners.
  • Work with the internal stakeholders (Sales / Marketing / Data / Finance etc.) and conduct campaign analysis within the vertical industry categories.
  • Conduct campaign delivery reviews with suppliers on a pre-agreed timetable
  • Work with Core marketing and the Campaign team to report and implement best practice.

Essential Attributes:

  • Education to a degree level in marketing or business
  • Marketing related experience with expertise in product management
  • Ability to work with source data to interpret into a business case
  • Strong market analytical skills (range analysis/market scoping)
  • Proficient with various stages of the procurement cycle from definition to reporting
  • Experienced with new product development and launches, so they can turn the proposition into a winning campaign.

Additional Information

  • Excellent interpersonal, communication and negotiation skills
  • Experience delivering results within a competitive marketplace
  • The ability to analyse and manage the service & product business portfolio to build a credible campaign strategy
  • Use data and information to make appropriate recommendations & facilitate solutions