Digital Marketing Executive

Recruiter
Anonymous
Location
Rugby
Salary
Competitive
Posted
10 Oct 2017
Closes
15 Oct 2017
Sector
Sales
Job Type
Graduate
Contract Type
Permanent
PERI Ltd is looking for an enthusiastic and talented individual to deliver the role of Digital Marketing Executive, with a key focus on digital channels and opportunities. Reporting to the marketing manager, you will work in particular, alongside the existing operational Marketing Executive to help deliver the marketing plan.

With robust knowledge of Google Analytics, website improvement and social media management, you will help improve brand visibility and drive sales leads through these channels. Alongside these responsibilities, there will be an opportunity to create and manage a video production schedule, design of print and digital collateral, assistance with the delivery of day-to-day marketing tasks, as well as exploring new technologies to help improve our overall offer.

Goals

To improve and then maintain existing digital marketing channels
To explore and develop new digital marketing opportunities to improve our brand visibility and generate sales leads. To explore and implement new technologies that will provide additional value to our offer. To help deliver the overall marketing plan and day-to-day marketing tasks.

Responsibilities

Working with our digital team in Germany, provide an audit of our website and deliver a project to improve visibility, traffic and leads driven though this site Audit, improve and maintain our intranet system.

Develop KPI's and dashboards to communicate results to the wider business
Manage the maintenance and monitoring of our social media channels
Work with the marketing team to deliver the marketing plan and specific campaigns with a particular focus on all digital opportunities.

Complete design work and liaise with external support to deliver print and digital marketing collateral. To manage and support the creation of video media for both internal and external communications.

To explore, assess and implement digital tools to improve processes and productivity within PERI Ltd. To explore, assess and implement digital tools to provide our customers with improved service and value.

To work with the marketing team to deliver a range of tasks as and when demand on the department requires e.g. during major exhibitions
To work with the Insight Executive and Sales teams to manage CRM system and sales leads system.

Collaboration

UK Marketing Manager and team
Marketing teams in the wider PERI group
Regional Directors and Sales staff
External agencies as required
Engineering and Design departments
To be involved with other marketing projects and tasks as required
Formulating and improving business policies and procedures
Interface.

All goals and responsibilities relate to a national support role within PERI Ltd, supporting our UK business and liaising with our German parent company

Training

BA/BS degree level in marketing-related subject -or-
Strong, relevant A levels combined with robust marketing experience
CIM or other marketing and digital qualifications welcome
InDesign, Illustrator, Photoshop or other design software preferable
Experience.

Prior marketing experience of at least 2 years or robust work experience and exceptional coursework for those at graduate level
Good command of Google Analytics, SEO and good awareness of PPC, Adwords and CMS.

Evidence of working within a team to deliver a wide-ranging marketing plan
Awareness of ROI for marketing activities and a healthy commercial acumen
Construction and/or technical/engineering experience preferable but by no means mandatory

Personal attributes

Technologically savvy with an eye for digital trends and analysing data
Strong communication skills using an array of channels suitable for a wide-ranging audience

Open-minded, flexible and happy to work within a small team
Highly organised, working using own initiative and to deadlines
Able to drive continuous improvement
Eagerness for learning and development
Additional Requirements

Full UK Driving License
Flexibility to travel from normal place of work around UK occasionally as duties require