Senior Digital Creative Executive
About Eversheds Sutherland: Eversheds Sutherland is not your average law practice and we're not looking for average people. We do things differently - in the way we treat our people and the service we provide to our clients. With 700 partners and 2,400 lawyers across 62 offices in 30 countries, Eversheds Sutherland is one of the largest law firm practices in the world. We are proud to have topped the Acritas UK Law Firm Brand Index for three years running and, in 2016, to have won the Innovation in Legal Expertise award at the Financial Times Innovation Lawyer Awards. Key responsibilities: The Senior Digital Creative Executive is part of the Digital Team and reports to the Digital Manager who, in turn, reports the Head of Digital & Brand. The role is based in Birmingham. Key responsibilities: • Support the Head of Digital & Brand in the implementation of Eversheds Sutherland's social media and digital strategy to drive brand awareness and engagement • Create and edit relevant video and other digital content for both internal and external use • Ensure all campaign content is optimised for digital channels and social • Analyse and report digital and social engagement using metrics and analytics data • Maintain and implement a rolling online publishing schedule for social and digital content • Liaise with the Communications and Business Development and Marketing Teams to identify relevant content for social and digital • Ensure relevant, timely updating of social and digital channels • Ensure tone of voice and content complies with Eversheds Sutherland's brand guidelines and writing/tone of voice guidelines Skills and experience: • Proven track record of running and coordinating digital and social activities and campaigns to grow online communities • Experience of creating compelling written content for use across a range of platforms and formats • Experience of creating and editing video content • Experience of using analytics to evaluate performance and optimise strategy • Experience of working in a corporate environment, preferably in the professional services or financial services industry Key competencies: • Strong technical skills and knowledge of relevant channels • Strong video filming and editing skills • Strong written and verbal communications skills • Ability to translate content in to 'social ready' content • Ability to be the social voice of the brand, aligned to Eversheds Sutherland's core brand values and tone of voice • Proven strategic and problem solving ability - can identify the source of the problem, impact as it relates to other teams and impact on stakeholders • Ability to think and act quickly, analytically and creatively in a dynamic business environment • Time and project management skills including keen attention to detail and an ability to keep multiple projects on track and an ability to prioritise • Ability to develop relationships and engage with people at all levels across the business • Robust, team-oriented, flexible and enthusiastic with a can-do approach • Innovative and able to put creative ideas into practice We're a modern, progressive law practice. We're driven by new ideas; we're excited by new approaches; and we're also refreshingly down-to-earth. We think differently and we've built a culture where individual skills and personalities can shine through. At Eversheds Sutherland, we believe that innovation comes from a culture of genuine equality and diversity and we are happy to discuss any reasonable adjustments individuals may require in the recruitment process, or once in post.