Assistant Marketing Manager – 12 month FTC

05 Oct 2017
13 Oct 2017
Contract Type
Full Time
AutoReq ID126327BRJob TitleAssistant Marketing Manager – 12 month FTCCountryUnited KingdomLocationBirminghamFunctionKBSService LineSales and MarketingService Line InformationKPMG goes to market on a multi-disciplinary approach to help ensure impact for all our service offerings by being client-centric and leveraging opportunities. Sales & Marketing drives profitable and sustainable sales growth for the firm. Our focus is on creating demand, building capability in our people and enabling sales through the KPMG Way, the firm’s global framework for business development.
The Sales and Marketing function builds the firm’s brand and reputation and provides the information, tools, support and challenge required to identify, win and retain clients and to deploy our high performing sales and marketing team to win our most wanted opportunities.

KPMG OverviewJoining KPMG means joining a talented team of exceptional colleagues who bring innovative thoughts and a natural curiosity to the work they do each day. No one type of person succeeds at KPMG; a diverse business requires diverse personalities, characters and perspectives. There really is a place for you here.

Job Description

KPMG UK is one of the largest member firms of KPMG’s global network providing Audit, Tax and Advisory services. In the UK we have 615 partners and over 13,112 professionals working together to deliver value to our clients across 22 offices.

KPMG goes to market via three key markets across the UK; Financial Services, Corporates and National Markets and delivers capabilities from: Audit, Tax, Consulting and Deal Advisory.

National Markets (NM), represents approximately £900m of sales and consists of priority key accounts across multiple industries, large private corporations, public sector and healthcare entities, and private equity.

KPMG’s NM teams are split into five areas; Scotland, North, Midlands, South and London Region.

Our market proposition is essentially issues-led as we seek to provide our clients with insight around major issues affecting their businesses and the support to solve them. The NM marketing team work closely with the business and capabilities to run demand-led campaigns aligned to client issues.

Marketing’s role in this proposition development is vital – instigating and managing end-to-end marketing programmes that begin with brand building around these issues in the media and digital space right through to developing content for relationship building in the boardroom which result in generating profitable revenue.
This is an exciting time to be working in NM with ambitious revenue growth plans and demand from the business for professional marketing that makes a difference at a firm, segment and account level.

Role summary

The Assistant Manager plays an important role both within the National Markets team and within the wider Marketing team, providing senior support to Managers and Senior Managers and acting as an interface between management and allocated marketing initiatives.

The Assistant Manager has a number of management functions including developing project plans, project managing content production and leading events, and will ensure that senior managers are getting good feedback from the front line and in turn cascade best practice and ensure consistency in messaging throughout the organisation. You will have the ability to co-ordinate activities across multiple channels, programmes and activities.

The day-to-day functioning of the role, meanwhile, sees the Assistant Manager active in a wide range of marketing activities across both traditional and digital channels, using data analytics and business intelligence to monitor, assess and report on marketing effectiveness.


The ideal individual for this role will be positive, energetic and highly-organised, with both an interest and demonstrable experience in digital and campaign marketing and delivering results - someone who enjoys taking on responsibility and making a positive contribution to the activities of the Marketing team across KPMG and the Midlands region.

You will be highly-professional, able to work within budget to the exacting standards required in a leading professional services environment and be a confident communicator working across all levels.

You will understand the importance of good relationships both within and outside the organisation, using your influencing and negotiating skills to ensure that relationships with third parties work to the best advantage of KPMG, and to promote harmony, understanding and positive engagement internally.

Key functional aims of this role
- Developing and building on the existing strategic marketing plan
- Delivery of marketing programmes and campaigns to support marketing and business objectives.
- Ensuring the right individuals are being targeted by our campaigns and that best practice is being adhered to.
- Working with other members of the marketing team to ensure programmes are joined up, sponsored and delivered on budget in line with firm strategy, their success measured and monitored
- Build trusted relationships and work closely with BD teams and colleagues
- Supporting the delivery of high quality management information (including ROI) on the performance of marketing activities and programmes
- Being a brand ambassador and ensuring that all campaigns adhere to the necessary brand and risk guidelines.
- Managing the facets of our online properties, including Twitter, YouTube and LinkedIn.
- Articulating and producing service propositions and case study material.
- Managing ad-hoc marketing requests (video production/design e-invites/web updates)
- Organising various events and conferences – producing and coordinating e-vites, venue sourcing, liaising with suppliers and speakers.

Reports and Accountability
This role will report to the Senior Marketing Manager for the Midlands region.

You will be expected to work largely autonomously within the firm’s overall strategic priorities. You will work with colleagues across the function to ensure successful collaboration and delivery of campaigns through our core market channels.

Candidate requirements

- BA university degree or equivalent
- Professional marketing qualification (CIM) preferred
- An interest and experience in digital marketing is essential
- Experienced in producing copy and content and articulating complex propositions
- Experience working in the marketing function of a large business organisation
- Previous experience of marketing in a professional services organisation is highly desirable
- Demonstrable experience in all key functional areas (see above – Key functional aims)
- Highly creative and innovative with a strong grasp on existing and emerging digital technologies
- Highly proficient in all MS Office packages (including Powerpoint), knowledge of CRM systems and marketing automation tools

Our DealAt KPMG, your long-term future is every bit as important to us as it is to you. That’s why our aim is to give you experiences that will stay with you for a lifetime. Whether it’s great training and development, mobility opportunities or corporate responsibility volunteering activities – you’ll gain a wealth of experiences on which to build a rewarding career. We’re a firm that encourages you to be yourself, values your contribution, and inspires you to act as a role model, always focused on doing the right thing for each other, our clients and our communities.

We’re at our best when you’re at your best; that’s why we’ve created ‘Our Deal’ and ‘The Academy’. Our Deal is the way we speak about the colleague experience and the expectations we have of our people. We expect the best from our people and in return we provide a stimulating, collaborative environment where each person can reach their extraordinary potential. Through ‘The Academy’, you’ll have access to communities which will support and develop you so that you build your skills and career. From introducing secondment programmes to preferential banking, and student loan payments to your birthday off, we’re making sure that our people have an amazing experience.

Flexible WorkingWhile our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a balanced lifestyle. We offer part time roles with flexible working arrangements which could include, annualised hours, early or late starts to fit around other commitments, shorter working days etc. We are happy to discuss your own requirements and our range of flexible working arrangements in more detail, should that be of interest and, as part of the recruitment process, we can put you in touch with people who work flexibly.

Applying with a DisabilityKPMG are proud to be an inclusive, equal opportunity employer and we seek to attract and retain the best people from the widest possible talent pool. As a member of the Business Disability Forum we're committed to ensuring that all candidates are treated fairly throughout the Recruitment Process. Should you be successful after the initial application stage, please discuss with your recruitment contact any reasonable adjustments to our Recruitment Process that you may require.

KPMG's commitment to diversity
KPMG consistently features in the Sunday Times Best Big Companies to work for, which has been recognised with a special achievement award to mark our 10 years in the Top 25. We pride ourselves on being a place where your individuality is valued; you can be yourself and still achieve your potential. We believe that your individuality helps us to deliver the best results to our clients. Diversity of background, diversity of experience, diversity of perspective - that's the KPMG difference. But, don't take our word for it, find out more about diversity at KPMG by viewing our Policy
Policy for Agencies
KPMG has a commitment to sourcing candidates directly and as such we do not accept speculative CV’s from agencies. Please check here to see our policy on agencies: Policy

Similar jobs

Similar jobs