Assistant Advertising Manager

11 Oct 2017
17 Oct 2017
Contract Type
Full Time

We now have a fantastic opportunity for an Assistant Advertising Manager to join our Advertising and Digital Marketing team at our Support Centre in Redditch.

We’re looking for a driven and ambitious individual who thrives in a fast paced retail environment. Acting as the primary support for all our advertising communications, you’ll play a key role in driving consideration and conversion for the Halfords brand through our advertising activity; including TV, radio, national press & digital display

Reporting into the Advertising Manager your key responsibilities will include;

Accountable for leading:
• The delivery of key elements of the annual advertising plan, including briefing, media planning, creative development to delivery and campaign evaluation across radio, print, display and media partnerships
• The ongoing evolution of our digital display advertising strategy, including activity planning, delivering best-in-industry creative and on-going performance evaluation and optimisation
• Communicate Advertising activity and performance to key internal stakeholders such as senior management, category teams and stores
• The development and delivery of B2B marketing activity to support our Cycle2Work and Halfords for Business departments

Supporting Advertising Manager with:
• Creative development and delivery of high-profile campaigns throughout the year including TV
• Day-to-day budget management and reporting

Other key responsibilities include:
• Right first time campaign management: including stakeholder sign off, budget management and campaign evaluation
• Working closely with the wider Marketing team to drive integration across channels and ensure consistent creative execution within your areas of responsibility
• Ensuring that our customer is at the heart of all our communications
• Developing a close relationship with category teams to develop compelling propositions for advertising and keeping teams up to date with campaign results

The successful candidate will need to demonstrate a passion for advertising and retail. In addition, you will need demonstrate the following experience, skills and attributes;
• Previous experience within advertising in a fast paced environment
• Degree level marketing qualification or CIM preferable
• Experience in working with media buying and creative agencies
• Strong understanding of digital display advertising and previous experience of implementing such campaigns
• Pro-active and eager to take on responsibility and progress
• A strong communicator
• Be a keen team player – with the ability to work cross functionally within a business
• Be able to demonstrate strong, confident influencing and negotiating skills
• A creative thinker with a skill for developing advertising campaigns that resonates and drives action with customers
• Be highly numerical with strong analytical skills
• Have an eye for detail
• Experience in managing multiple campaigns simultaneously
• Thrives when working under pressure and to tight deadlines

Halfords are the UK's leading retailer of Cycling, leisure and automotive products and the UK's leading operator in garage serving and auto repair. Our retail business boasts over 460 stores, on-line shopping, a delivery service and in-store collection. Just to top this off we are now one of the Sunday Times 30 best big companies to work for!

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