Product Marketing Manager

Recruiter
LAW BUSINESS RESEARCH
Location
Warwickshire
Salary
25000.00 - 30000.00 GBP Annual
Posted
12 Apr 2018
Closes
19 Apr 2018
Sector
Sales
Job Type
Manager
Contract Type
Permanent

Product Marketing Manager

London

GBP25,000 - GBP30,000

What we're looking for:

This is an opportunity for an experienced marketer to take full ownership of the marketing activities for one of our brands. You will be tasked to formulate the brand marketing strategy for the brand to improve brand awareness, develop subscriber engagement and retention, and drive targeted leads for our product. The five main areas we're looking for in a candidate: B2B lead generation funnel experience, account management, CRM management, content marketing campaign execution, and email marketing experience.

You should be the type of person that is quick to understand a market and its needs, with an analytical mind-set, and the ability to manage a significant revenue responsibility alongside marketing and engagement tasks. You would also be expected to build strong relationships across the business. This role will sit in our Brand Marketing team and lends itself the opportunity to influence at a senior level within a growing, global organisation.

What you'll be doing:

  • Develop high impact and focused marketing strategies and execution plans that reinforce the brand and value proposition, drive growth and engagement among participants
  • Execute subscriber engagement strategy, monitoring and reporting on subscriber engagement on a monthly basis
  • Fully integrate and prioritize marketing plans for existing product and any new development
  • Work with lead generation team to optimise lead generation for new subscriptions, upgrades and workflow tools.
  • Assist in planning and execution of the subscription renewals for the brand
  • Ensure marketing strategies reduce cost and complexity and are repeatable and scalable
  • Create, manage and execute a content calendar that details the e-campaigns and social media timelines and proposed content for the brand
  • Champion eCRM with plans that improve mailer sign ups, data capture, leads and open rates
  • Deliver insightful KPI reports to keep on track and improve digital marketing ROI and CRM reports
  • Utilising market knowledge and deep customer insight to develop innovative campaigns

In return we can offer you a rewarding career with personal and professional development in addition to a competitive salary with an excellent benefits package that includes 25 days holiday, private healthcare, and season ticket loan and gym membership.

Requirements

  • 2-5 years' relevant experience of working in marketing in either B2B, B2C or agency
  • Online copy writing experience
  • BA Hons Degree in digital marketing or IDM/ CIM digital marketing qualification but not essential
  • Has developed and managed a lead generation funnel utilizing a CRM
  • A Google certification in analytics and Adwords would be advantageous
  • Ideally experience in B2B product launches
  • Excellent knowledge of email marketing programmes, and campaign management, using programs like Communigator, MailChimp or Campaign Monitor and marketing automation progams like Infusionsoft, Hubspot, Adobe's Campaign and Oracle's Eloqua

To apply please send your CV and covering letter through to our company website, explaining why you are an excellent match.