Global Web Analytics and Insights Manager
About the Role
The Global Analytics and Insights Manager role is a unique opportunity for experienced leader in the insights and analytics. This role will lead the adoption of a data-driven approach within our eCommerce team, actively providing strategy and innovations to deliver improvements across our digital ecosystem, globally.
You will use your insights and analytics to assess customer behaviors and habits, spot new trends in emerging technologies, and provide clear recommendation to improve online customer journey by working with various cross-functional business stakeholders and technology teams.
Working with the business intelligence team, you will advise on the best process to adopt an omni-channel approach to gain insights from customers online (web, app) as well as offline (bricks & mortar stores) to improve the overall customer experience, and ultimately customer conversions.
Reporting to Executive Director of Acquisition and Customer Analytics, we’re looking for someone to be the analytical firepower for Claires.com.
Role and ResponsibilitiesTrack key web metrics in a weekly eCommerce dashboards and reports, and flag trends or issues and communicate across teamsMaintain and support Google Analytics 360 data integrity/validationCoordinate tagging for new site content and functionality, tracking parameter implementations. Identify gaps in the current data capture strategy and collaboratively implement enhancements·Analyse web traffic and digital channel performance to deliver recommendations and insights on ways to further improve performancePartner and educate other team members to ensure best practices in metrics and decision making are being maintained
Claire’s is a leading fashion retailer specialising in accessories, jewelry and cosmetics for a target market of young girls and women.In terms of growth there’s no stopping us as we continue to extend our presence across Europe and branch out into new territories. Currently we total over 3,000 stores worldwide, of which over 1,000 can be found in Europe.
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This job was originally posted as www.totaljobs.com/job/80907051