Marketing Manager

BMS Performance
£30000.00 - £40000.00 per annum + Pension, Benefits
13 Apr 2018
17 Apr 2018
Contract Type
Full Time

Marketing Manager - Software Solutions - Coventry - £28,000 - £35,000 + Negotiable Benefits

  • Integrated campaign management marketing role to generate leads
  • A very warm and welcoming company with a great teamwork ethic that promotes a collaborative, innovative approach to marketing
  • Extremely varied hands-on full mixed role slanting towards digital, modern content marketing techniques

The company recruiting the Marketing Manager:

A fabulous software vendor in Coventry are proud to develop bespoke solutions for the food and drink and general manufacturing industries across the globe. The solutions they develop are complex and high value meaning the sales involves several decision makers and has a lengthy sales cycle. They have grown organically and through acquisition and have 10-15 in their marketing team across 3 business units. There are offices also in Bristol and Sheffield and some travel in office hours will be required. The people here are what makes everyone stay so long. The management team are fair, personable and great to work for. Everyone likes a good boss!

The role for Marketing Manager:

Autonomous, varied, full mixed lead generation role to support the sales team. This role manages the marketing activities and process rather than people.

  • Budgetary management
  • End to end campaign management from planning, developing, managing and result measurement
  • Acquisition and retention campaigns there are lots of loyal customers
  • Content Marketing with the support of an agency, but you must enjoy writing copy for all media: Email, Website, blogs, Case studies
  • SEO & PPC - hands on currently but could go through an agency if required
  • CRM and Email Automation: Dynamix and Hubspot
  • Campaigns include the full marketing mix: Collateral, Email, Digital, Website, SEO, PPC, Events, basic design skills

The requirements for Marketing Manager:

This role would suit a strong senior exec looking for their next step or an experienced marketing manager looking for a new challenge.

  • B2B lead gen marketing experience ideally an understanding of complex consultative sale with a lengthy sales cycle
  • Ideally software marketing experience but a similar role also considered e.g. telecoms, MSP, IT training. Or a strong lead gen B2B marketer who is tech savvy
  • Commercially minded and happy with measuring all marketing activities
  • Happy in a hands-on role
  • Happy building relationships with colleagues, stakeholders and sales people

The package for Marketing Manager:

  • £28,000 - £35,000
  • Car allowance (£4,700)
  • Fuel card
  • 25 days holiday + stats
  • Pension 5%
  • Flexible hours
  • Healthcare

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