Salary £32k - £35k plus bonus and benefits
Our client is a global leader in the design and manufacture of tools, accessories and outdoor products which are sold to vast consumer markets, specifically wholesale, retail and DIY. They are seeking an experienced Marketing Manager to join their team.
The Marketing Manager will have responsibility for the following:
Aligning retail and DIY product ranges and promotions to key business measures.
Creating and rolling out marketing strategies and brand activities.
Working closely with buyers to identify the correct products for the consumer retail / DIY markets, focusing on product literature, POS, on line and social media; overseeing the creation of printed and digital marketing literature and managing external print production.
Negotiating the correct pricing and developing strategies on volume.
Responsible for strategic marketing, market analysis and lead generation and brand positioning.
Effectively managing accounts to maximise product range and volume and identifying opportunities to create new business through the introduction of new products and ranges.
Managing social media accounts (Twitter, Facebook, YouTube).
Presenting new products to the consumer retail / DIY sales teams and equipping them with product knowledge, competitor analysis and sales packages to ensure a successful retail launch.
Manage the effective communication flow of information between sales teams,
Marketing & EMEA product management.
Manage company website, including SEO and PPC.
The successful Marketing Manager will be able to demonstrate the following:
Relevant marketing or sales qualification.
3 to 5 years' relevant experience in wholesale or consumer retail / DIY / Outdoor product market.
Excellent negotiation skills and strong relationship builder.
Sales and marketing background in the retail / DIY / Outdoor sector with the ability to practically demonstrate the product portfolio.
Excellent IT skills.
Self-motivated and driven to build sales and profitability.
If you are an experienced Marketing Manager with experience of the consumer retail or DIY / Outdoor market, please apply quoting reference VR/05185.
This job was originally posted as www.totaljobs.com/job/83646839