Marketing Campaign Manager

28000.00 - 33000.00 GBP Annual + GBP28000 - GBP33000/annum Excellent bens
19 Jan 2019
16 Feb 2019
Job Type
Contract Type
Marketing Campaign Manager role based Rugby (just off the motorway jct) up to GBP33,000 + Excellent bens

The role of Campaign Executive within the B2B campaigns management function will be responsible for supporting the development and implementation of a robust lead generation marketing management function within this excellent Professional Service business.

Duties and accountabilities

* Accountable for campaign activities in support of the group businesses (insurance, tax, law) and sector propositions
* Deliver multi-channel marketing campaign activities using a mix of direct mail, email, digital media, press, events, seminars, exhibitions, and other above the line media as may be required
* Support the delivery of a range of specialist sector propositions with launch and ongoing campaign activity
* Support the UK Sales and business development teams with a suite of campaign material that helps support sales growth
* Develop a 'test and learn' culture within the campaign management teams, driving improvements in efficiency and marketing ROI
* Ensure that all campaigns have clear objectives, performance measures, and reporting capabilities
* Manage internal and external stakeholders and agencies to ensure they support efficient and effective delivery of marketing campaigns
* Ensure that all marketing activities are developed in line with the company marketing procedures and financial promotions governance framework

Technical skills/Knowledge/Experience

The successful candidate will:

* Have a proven track record of developing and executing marketing campaigns and activities that drive results for multi distribution channel businesses
* Have experience of a wide range of marketing channels used to drive awareness, consideration, leads and sales
* Have experience in using insight and analysis to drive effective marketing activities
* Have an understanding and interest in the development and evolution of marketing advertising and media best practice

Organisational behaviours

The successful candidate will:

Demonstrate commitment to the organisation, team and role.

* Maintain a high standard of professionalism at all times.
* Build and maintain relationships with colleagues.
* Continuously seek improvement to achieve higher levels of efficiency, customer service and effectiveness.
* Recognise the importance of order and clarity in the workplace and the presentation of work.
* Possess the initiative to work independently and have the confidence to take responsibility for decisions made.
* A methodical approach and enthusiasm for correctness and completeness of results.

Role specific behaviours

The successful candidate will:

* Demonstrate excellent written and verbal communication skills
* Demonstrate effective management of all internal stakeholders and external agency partners
* Work effectively with other Marketing teams providing support and help when needed
* Possess analytical and data skills.
* Demonstrate strong organisational skills, paying close attention to detail and working in a logical and thorough manner.
* Have a high level of integrity and discretion.
* Demonstrate good time management skills with ability to prioritise workload to meet deadlines.
* Take time to learn and develop the skills and knowledge to achieve best practice