Marketing Executive

22 Mar 2019
19 Apr 2019
Job Type
Contract Type
Marketing Executive
Location: Redditch, Midlands
Salary: Competitive
Contract: Full Time, maternity cover from 1st May 2019 for 12 months
Hours: 40hrs/week M-F 08.30 - 17.30
Carpet & Flooring has grown into one of the largest independent distributors of floor covering products - stocking and supplying products from Europe's leading flooring manufacturers. Our Head Office is based in the Midlands and we have 10 Nationwide branches.
Our customers are at the very heart of what we do and how we do things. To achieve this, we employ exceptional people who are able to demonstrate our core values of trust, integrity, teamwork, respect, fun and commitment - people who really Make a Difference.
The Marketing Executive role is a temporary position to cover maternity leave. Main duties will be to ensure that marketing campaigns are implemented effectively and in line with our marketing plans, assume responsibility for promoting our loyalty scheme and support the launch of our new e-commerce offer. The ideal candidate will be a creative self-starter, with proven practical experience of both digital and 'traditional' marketing methods.
Working closely with the Head of Marketing and marketing team, the role and responsibilities will involve the following:
* Creating, planning, implementing and measuring traditional marketing campaigns & projects to meet strategic company & sales objectives.
* Supporting the sales teams and branches with regular updates, support materials, POS and communications, utilising feedback for continuous improvement.
* Giving online briefings to the sales teams.
* Writing copy for campaigns including social content, literature, advertising & PR materials
* Working with the Marketing team and agencies to develop digital & content strategies to enhance our online presence and support the launch of our e-commerce offer; create, plan, implement and measure digital activities to support sales & marketing objectives. Including email automation, SEO, PPC, social media, website management, online advertising and modern methods of digital marketing.
* Driving the measurement and improvement of Carpet & Flooring's online presence, including competitor benchmarking.
* Recording and updating marketing activity using our CRM system, , to measure results of campaigns. Linked to email automation and work flows.
* Developing and promoting the company loyalty schemes to enhance sales and customer retention.
* Create and maintain ways of effective communication with field sales teams, commercial departments and branches to ensure engagement with the marketing department.
* Liaise with external agencies, ensuring adherence to brand guidelines at all times.
* Support the Marketing team with ad hoc projects as and when required.
Essential skills, attributes, qualifications and experience
* Essential: relevant marketing qualification to degree level
* Essential: CIM or IDM qualification
* Essential: the applicant must hold a full driving license
* Demonstrable knowledge and experience of using digital marketing platforms, measurement and content management
* Proven ability to implement, measure and evaluate the success of marketing activities and campaigns
* Confident in communicating with internal and external stakeholders at all levels; communication & presentation skills
* Report writing skills
* Copy writing skills for marketing materials
* Attention to detail, excellent copy-proofing skills
* Strong project management skills & ability to manage multiple projects at the same time, to deadlines.
* Able to update artwork and prepare for print using Adobe InDesign
* Creative flair - creation of marketing materials, campaign ideas and a good eye for design
* Able work from own initiative; self-starter
If you feel you have the necessary skills and experience to be successful in this role click on "Apply" today forwarding an up to date copy of your CV for consideration in the first instance.
No Agencies Please