Insights & Analytics Manager

Recruiter
Anonymous
Location
Birmingham
Salary
Competitive
Posted
18 Apr 2019
Closes
24 Apr 2019
Job Type
Manager
Contract Type
Permanent
Insight & Analytics Manager
Do you want to work for and make a real impact on a GBP130m turnover, private equity backed, international healthcare business, which specialises in the development, manufacture and distribution of diagnostic products which has doubled its revenues in the last 5 years?
Principal Duties:
* Establish the Insight & Analytics function
* Develop and communicate actionable insights that effectively shape strategy and tactics based on a combination of primary research and secondary data from internal and external sources
* Support Product Management and Commercial Marketing teams with analysis and critical thinking in making strategic decisions, providing forecasts, developing promotional campaigns and business cases
* Develop, deliver and execute market research and insight plans that support the business
* Lead primary market research design and execution with minimal supervision
* Build insightful reports that highlight the actionable insights combined with business implications/strategic & tactical options
* Provide results and analysis for digital marketing campaigns
* Serve as an expert in digital analytics
Knowledge and Skills:
Essential:
* Marketing or Business degree or MBA
* Typically 6-8 years of relevant experience in biotechnology / life science / pharmaceutical industry
* Minimum 3-5 years of market research and digital analytics
* Strong working knowledge of statistical analysis and research methodologies
* Experience of email and database analytics
* Experience of applying research techniques to inform strategy
* Experience of pulling together insights from a variety of sources to contribute to business decisions
* Excellent analytical skills and experience with common statistical techniques
* Deep understanding of standard primary market research tools and techniques
* Strong ability to manipulate, analyze and visualize data in Excel and create dashboards.
* Required to travel internationally including some evenings & weekends
* Full UK driving license
Desirable:
* Medical or scientific qualification
* Experience of marketing in other regulated markets
* Experience of international markets and marketing across subsidiary organisations
* Other languages
* Experience with other visualization/business intelligence platforms.
* Exposure to Adobe and/or Google marketing clouds
* Understanding of how technology is changing marketing and the diagnostic & therapeutic markets
Click to apply now