Digital Acquisition Manager

Recruiter
Culture Recruitment Ltd
Location
Warwick
Salary
35000.00 - 40000.00 GBP Annual
Posted
15 May 2019
Closes
31 May 2019
Sector
Sales
Job Type
Manager
Contract Type
Permanent

A well-established and well-known consumer products business based in Warwick is looking for a Digital Acquisition Manager to work in their team on a permanent basis.

This role will be responsible for the digital marketing throughout the customer acquisition journey and optimisation to the point of purchase.

Responsibilities

  • Manage the customer acquisition journey through to acquisition for B2B and B2C customers
  • Work with marketing colleagues on campaign strategies and execution
  • Improve conversion rates, by analysing performance and implementing improvement strategies
  • Manage agency performance of PPC, SEO, retargeting, display and other paid channels to support marketing campaigns
  • Report on activity and make recommendations for improvements to key senior stakeholders
  • Oversee and drive social media activity via the management of one direct report

Skills and Experience

  • Specialist digital marketing knowledge with minimum 3 years' experience of; Paid advertising (PPC, display, retargeting and affiliate), Google analytics, SEO, social media, data and content marketing
  • Previous experience of strategic campaign planning across multiple digital channels
  • Experience of directly running campaign activity within PPC, display and managing agencies
  • In depth email marketing (automation and campaign) experience
  • Able to analyse campaign activity and agency performance
  • Able to report back to the business, draw conclusions, make astute decisions and share information
  • Strong excel skills
  • Use of the following tools beneficial but not essential - Salesforce, Pardot, Social studio, sitecore, dotmailer,

If you have the relevant digital marketing experience and would like to know more, please apply with an up to date copy of your CV.