Digital marketing

Recruiter
DDrecruits
Location
Telford, Shropshire
Salary
£25,000 per annum
Posted
21 Sep 2019
Closes
02 Oct 2019
Ref
1269016135
Sector
General
Contract Type
Full Time
Description:

This role is responsible for developing and executing multichannel marketing automation campaigns aligned with the business strategy.

Key focus on demand generation, identify and create high-impact and targeted campaigns to achieve revenue and business objectives, as well as drive traffic to the website, increase awareness and generate leads for the sales funnel.

Main Tasks:
  • Run and optimise automated, digital, inbound and outbound marketing campaigns based on various criteria to drive client engagement
  • Work with marketing and key stakeholders including sales to develop and deliver a cohesive plan that facilitates growth
  • Analyse and report the effectiveness of campaign activities
  • Support global and regional teams with the management of digital advertising strategies
  • Management of marketing automation databases in line with the company data protection policy

Requirements:
  • Prior experience in B2B campaigns, lead-generation, analytics, KPI reporting and strategy-planning.
  • Hands-on experience with marketing automation platforms (Salesforce Pardot experience preferred but not required, Marketo, HubSpot etc)
  • Demonstratable experience of building engagement plans, including the construction of Emails and landing pages
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience of digital advertising platforms such as AdWords, Adroll, LinkedIn, ABM platforms etc.
  • Experience of project management, working with multiple stakeholders.
  • Strong verbal and written communication skills

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