Marketing Segmentation Manager

40000.00 - 45000.00 GBP Annual + GBP40000 - GBP45000/annum Company Benefits & Pension
09 Oct 2019
01 Nov 2019
Job Type
Contract Type
Empowered by WAGO

WAGO is a highly successful and continually growing business with a global work force of approximately 8,000 people. Our products and solutions provide safety and efficiency across multiple industry sectors including industrial, construction, railway and energy. Our product range is highly regarded and is the go to connection for projects both large and small.

Following an internal promotion and a restructure in our Marketing Team, we are recruiting for a talented Marketing Segmentation Manager to join our team in Rugby and support our ambitious growth plans.

Principle Accountabilities and Responsibilities:

* Deliver robust and insightful market sizing and market mapping

* Define and deliver Route to Market for WAGO product portfolio

* Build and deliver Customer Value Proposition

* Build and execution of market segmentation plans

* Production of segment specific marketing collateral

* Own and develop CRM data for target segments

* A wide variety of ad hoc projects

Your background and experience

* Deep and demonstrable experience in providing customer segmentation data and analysis

* The ability to segment effectively our customer database through our current CRM system

* A digital whizz

* Ideally degree educated in a Marketing related discipline

* Strong analytical skills

* A creative flair and an eye for an opportunity

* The ability to deal with large amounts of data and analytics

* A passion for your product

* Excellent IT and CRM skills

* A desire to be part of a growing, dynamic and successful business

We have great products and great people